Tourism destination competitiveness and innovation: the case of the Spanish Mediterranean coast

• Antonio García Sánchez ^[1] ; David Siles López ^[1]
  1. [1] Universidad Politécnica de Cartagena

     Universidad Politécnica de Cartagena

     Cartagena, España

     
• Localización: Destination competitiveness, the environment and sustainability: challenges and cases / coord. por Andrés Artal Tur, Metin Kozak, 2016, ISBN 9781780646978, págs. 13-23
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Resumen

  • This chapter focuses on competitiveness and innovation, with an application to the Spanish Mediterranean region. Building on a wide range of indicators, the chapter seeks to identify the main sources of tourism destination competitiveness. The most important factor for competitiveness identified is specialization, followed by services, tourists' assessment, culture, attractiveness and weather. The chapter also links the concepts of innovation and competitiveness, defining how the former variable can enhance the latter one.