La televisión por satélite árabe ha conseguido hacerse su propio espacio en el panorama de medios globales a través de una cobertura de las guerras de Afganistán e Irak considerada controvertida y provocativa por los medios occidentales. Esa percepción se basa en la utilización de un discurso narrativo y audiovisual que encuentra fácil aceptación en la opinión pública a la que se dirige. Sin embargo, las diferentes perspectivas adoptadas por los medios árabes y los occidentales ante los conflictos dificultan la colaboración entre ambos e impiden un intercambio de servicios profesionales que facilitaría un discurso intercultural.
Arab satellite television has managed to gain its own space in the landscape of global media. They have achieved it as a result of their coverage of the wars in Afghanistan and Iraq. The coverage of these conflicts was deemed by Western media as quite controversial and even provocative, a perception that is easily accepted by the audience to which this message is conveyed. The opposing views and approaches adopted by Arab and Western media in relation to conflicts like the ones previously mentioned have hampered the collaboration between them. A closer collaboration between media organisations in both areas could facilitate an exchange of professionals that would enable the 79development of an intercultural discourse.
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