Multinacionales brasileñas: estrategias y trayectorias
-
-
[1] Universidade Federal do Paraná
Universidade Federal do Paraná
Brasil
-
- Localización: Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo, ISSN-e 2545-8299, ISSN 1852-5784, Nº. 10, 2018, págs. 85-134
- Idioma: español
- Títulos paralelos:
- Brazilian Multinationals: strategies and paths
- Enlaces
-
Resumen
- español
O objetivo deste artigo é mostrar as trajetórias e as estratégias das multinacionais brasileiras. Em relação à análise teórica, partiu-se da ideia de que há vantagens comparativas desenvolvidas pelas próprias firmas (Firms Competitifs Advantages – FCAs) e outras que são pertinentes aos países (Country Specific Advantages – CSAs). Combinadas, estas vantagens permitiram que um grupo de multinacionais brasileiras pudesse se estabelecer no mercado internacional. Para melhor compreender tanto a trajetória como as estratégias, escolhemos dois grupos de companhias. Um primeiro, baseado em FSAs: Petrobras, Gerdau e Odebrecht e um outro, baseado em CSAs: Vale, Friboi e Brasil Foods. Trabalhamos com dados primários das empresas, assim como com dados secundários. A principal conclusão é que as multinacionais brasileiras mais internacionalizadas souberam se aproveitar tanto das vantagens oferecidas pelo país como desenvolveram tecnologias, inovações, produtos e processos próprios que as diferenciam e lhes permitem vantagens comparativas no cenário global.
ARK: http://id.caicyt.gov.ar/ark:/s25458299/4vd90p50b
- English
The objective of this article is to show the trajectories and strategies of Brazilian multinationals. Regarding the theoretical analysis, it was based on the idea that there are comparative advantages developed by firms — Firms Specific Advantages (FSAs)— and others that are Country Specific Advantages (CSAs). Combined, these advantages allowed a group of Brazilian multinationals to establish themselves in the international market.
To better understand both the trajectory and the strategies, we chose two groups of companies. A first, based on FSAs: Petrobras, Gerdau and Odebrecht and another, based on CSAs: Vale, Friboi and Brasil Foods.
We work with primary business data, as well as secondary data. The main conclusion is that the more internationalized Brazilian multinationals have been able to take the advantages offered by the country and have developed technologies, innovations, products and processes that differentiate them and allow them to have comparative advantages in the global scenario.
The objective of this article is to show the trajectories and strategies of Brazilian multinationals. Regarding the theoretical analysis, it was based on the idea that there are comparative advantages developed by firms — Firms Specific Advantages (FSAs)— and others that are Country Specific Advantages (CSAs). Combined, these advantages allowed a group of Brazilian multinationals to establish themselves in the international market.
To better understand both the trajectory and the strategies, we chose two groups of companies. A first, based on FSAs: Petrobras, Gerdau and Odebrecht and another, based on CSAs: Vale, Friboi and Brasil Foods.
We work with primary business data, as well as secondary data. The main conclusion is that the more internationalized Brazilian multinationals have been able to take the advantages offered by the country and have developed technologies, innovations, products and processes that differentiate them and allow them to have comparative advantages in the global scenario.
ARK: http://id.caicyt.gov.ar/ark:/s25458299/4vd90p50b
- español
