Selection of incentives for a business strategy based on crop diversification

Martínez-García, Victor ^[1] ; Zabala, José A. ^[2] ; Albaladejo-García, José A. ^[1] ; López-Becerra, Erasmo ^[3] ; Sánchez-Navarro, Virginia ^[1] ; Sánchez-Navarro, Jorge L. ^[1] ; Boix-Fayos, Carolina ^[4] ; Martínez-Paz, José M. ^[2] ; Alcon, Francisco ^[1]
1. [1] Universidad Politécnica de Cartagena
  
  Universidad Politécnica de Cartagena
  
  Cartagena, España
2. [2] Universidad de Murcia
  
  Universidad de Murcia
  
  Murcia, España
3. [3] Universidad Politécnica de Valencia
  
  Universidad Politécnica de Valencia
  
  Valencia, España
4. [4] CEBAS-CSIC
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Localización: Spanish journal of agricultural research, ISSN-e 2171-9292, ISSN 1695-971X, Vol. 22, Nº. 3, 2024
Idioma: inglés
Enlaces
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Resumen
- Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.