Resumen de Big data and business intelligence in cruise destinations

Josep María Espinet i Rius, Carles Mulet Forteza, Berta Ferrer Rosell

• The aim of this research is to analyse the potential of Big Data and Busi-ness Intelligence in cruise destinations. This potentiality is faced from a managerial view management but also from a sustainable view management. Although the cruise industry is very small in relation to all tourism activity, in the places where ships embark/disembark or in the ports of call it has a large economic impact. The study focuses on the challenges and opportunities of big data and Business Intelligence differentiating between ports of embarkation/disembarkation and ports of call. This is conceptual research that makes a set of proposals for the application of Big Data and Business Intelligence based on the information that a cruise destination may have available.