Ensayo del libro “No Logo"

• Edgar Salas L. ^[1]
  1. [1] Universidad Espíritu Santo – Ecuador
• Localización: Revista Caribeña de Ciencias Sociales (RCCS), ISSN-e 2254-7630, Nº. 10, 2018
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    El libro NO LOGO, es un referente para comprender el poder de las marcas y como éstas han podido posicionarse en la mente del consumidor. Poco a poco la forma conductual ha cambiado y cada vez los clientes se hacen más cuestionadores y menos leales a las marcas. Dentro de la investigación se abordará la importancia del logo y su influencia en la transformación de los productos o servicios y su poder en la transmisión de valores estratégicos de las empresas.

  • English

    The book NO LOGO we can see how different brands have managed to take possession of the consumer's mind as well as the development of new advertising campaigns. Little by little the way of thinking of consumers changed and each time the clients became more investigative and less attached to the brands, however it was always a key piece as a symbol of remembrance and that is why some brands started to generate their own logo and develop the personality of the brand, the same that provoke emotions. The logo transforms the products or services into simple carriers of the brands, the brands begin to have power, greater presence and grow as companies becoming a marketing object.