Resumen de The Factors Affecting University Retention/ Attritionby Big Data Analytics
Using the enrollment data at the Faculty of Business (FOB) in the University of New Brunswick, Saint John (UNBSJ), we perform the big data analytics to examine the cause of attrition: a) the existence of potential risk groups and b) the potential courses, which can be the predictors of student attrition in the first few years in the university. The logistic regression was used to find the potential predictors for students’ retention in UNBSJ, and the cluster analysis also suggests the existence of inherently high-risk groups in UNBSJ students.
By providing institutional support for the high-risk groups to successfully complete the program, the retention rate could be improved.
