The article systematically explores two processes of virtual reconstruction of archaeological contexts: ArchaeoBIM and Extended Matrix. The focus is on the theoretical frameworks behind their development, the proposed operational processes, and the products derived from both methodologies. The informative potential of the virtual models resulting from these reconstruction processes will be discussed, as well as the application-related issues. A substantial part of the article will be dedicated to the development of an integrative protocol aimed at incorporating the informational structure of the Extended Matrix within an ArchaeoBIM model. The process has been applied to the case study of House 1 in Regio IV, Insula 2 of the Etruscan city of Marzabotto, which was excavated in recent years (1988-1998) and thoroughly documented. Final considerations are then directed towards future development prospects and the integration of this virtual product within a Geographic Information System.
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