The dynamic role of visual arts in Malaysian Chinese films: A study of cultural representation and knowledge transfer within film culture

• Bianyi Liang ^[1] ; Hasrul Hashim ^[1] ; Abdul Latiff Ahmad ^[1]
  1. [1] National University of Malaysia

     National University of Malaysia

     Malasia

     
• Localización: Artseduca, ISSN-e 2254-0709, Nº. 37, 2023, págs. 80-95
• Idioma: inglés
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• Resumen

  • Objectives: This research delves into the intricate interplay between visual arts elements in Malaysian Chinese films and their profound implications for cultural representation, knowledge transfer, film culture, audience perception, and historical context. It seeks to unravel the dynamic role of visual aesthetics in shaping the cinematic landscape within the Malaysian Chinese community. The purpose is to provide a comprehensive understanding of how the visual arts contribute to the preservation and dissemination of cultural knowledge and narratives within the context of Malaysian Chinese cinema. Methodology: To achieve its objectives, this study employs a mixed-method approach. It begins with a thematic literature review, exploring past research on visual arts in cinema, cultural representation, knowledge transfer, film culture, audience perception, and historical context. Subsequently, in-depth interviews are conducted with experts from the Malaysian Chinese film industry, cultural studies, and history. Results: The qualitative data gathered from these interviews are analyzed thematically to uncover insights into the relationships among the variables under investigation. The findings of this research underscore the paramount role of visual arts elements, such as cinematography, set design, costume, and makeup, in conveying cultural nuances and engaging audiences within Malaysian Chinese cinema. These visual elements contribute significantly to cultural representation and, in turn, foster knowledge transfer, preserving historical narratives and cultural knowledge. Malaysian Chinese cinema emerges as a vital component of Malaysia.