The Paris 2024 official symbols and their roles in hosting “Revolutionary Games”

• CHIABAUT, Ilona ^[1]
  1. [1] Universite De Toulon Et Du Var

     Universite De Toulon Et Du Var

     Arrondissement de Toulon, Francia

     
• Localización: Diagoras: International Academic Journal on Olympic Studies, ISSN-e 2565-196X, Nº. 7, 2023, págs. 96-110
• Idioma: inglés
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• Resumen

  • This article focuses on the Paris 2024 official symbols: the logo, the slogan and the mascots. The symbols will be presented in the order of appearance they were unveiled to the public, focusing each time on their significations and roles in the Paris 2024 Games’ wishes to host Revolutionary Games. The article covers the process of revealing these symbols to the world, along with their reception and the criticisms they faced, in particular the logo and the mascots. The work will be completed by remarks of the Paris 2024 brand director, Julie Matikhine.