Linkage to the market of jalapeño pepper producers through supplier development in Quintana Roo

• Autores: Blanca Isabel Sánchez Toledano, Venancio Cuevas Reyes, Rubén Darío Góngora-Pérez, Mercedes Borja Bravo, Julia Sánchez Gómez
• Localización: Agro Productividad, ISSN-e 2594-0252, Vol. 17, Nº. 1, 2024 (Ejemplar dedicado a: Enero), págs. 13-21
• Idioma: inglés
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• Resumen

  • Objective: To analyze the jalapeño pepper characteristics and demand of the restaurant sector in Quintana Roo, in order to identify the supply requirements of this sector. Design/Methodology/Approach: A random sample of n=73 restaurants were surveyed online. Results: Most of the restaurants (87.5%) have been in business for less than six years and —although most of them sell Mexican food— only 41.6% are interested in purchasing jalapeño peppers from the producers. Study Limitations/Implications: Producers must invest their social capital in order to firmly establish a supply strategy. Findings/Conclusions: The restaurants that purchase jalapeño pepper demand a constant delivery frequency, size, pungency level, and specific color.