Introduction. Fanning the flames of artificial intelligence in the media: beyond efficiency and productivity gains

• Lluís Codina ^[1] ; María-José Ufarte-Ruiz ^[3] ; Sandra-L. Borden ^[2]
  1. [1] Universitat Pompeu Fabra

     Universitat Pompeu Fabra

     Barcelona, España

     
  2. [2] Western Michigan University

     Western Michigan University

     City of Kalamazoo, Estados Unidos

     
  3. [3] Univ. de Castilla-La Mancha

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• Localización: Comunicación y sociedad = Communication & Society, ISSN-e 2386-7876, ISSN 0214-0039, Vol. 37, Nº. 2, 2024, págs. 221-225
• Idioma: español
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• Resumen

  • We present the first special issue dedicated to the applications of artificial intelligence (AI) in the media and in communication –Use of Artificial Intelligence in Communication: Ethical Implications for Media. We describe the general traits of the impact of AI on media and communication companies and identify the main dimensions of interest for both researchers and professionals in the field. We show that this impact extends beyond the delivery of gains in efficiency and productivity and stress the key role to be played by ethical issues and transparency, especially with the emergence of generative AI, a modality with the capacity to transform the productive model in communication.