Australia
Disruptive potential associated with the Fourth Industrial Revolution (4IR) has received significant attention in the context of the tourism sector. However, although the inability of tourism enterprises to harness the 4IR can adversely impact tourism enterprises, it remains an underexplored topic in emerging economies. This research note responds to this gap and compares the 4IR readiness of tourism enterprises in two different Indonesian destinations: Bali and Labuan Bajo. The findings indicate that the extent of the digital divide between the two locations, in terms of access to digital infrastructure and perceived potential benefits associated with the 4IR, needs urgent policy attention in the context of post-COVID recovery
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