Resumen de From Objectivity to Emotionality: The Rules of Engagement in Multimedia Journalism
In the emerging phenomenon of multimedia journalism, traditional values of neutrality and objectivity join hands with values from which newsrooms have shied away: subjectivity and emotionality. One intention is to engage an audience as much as to inform. This places “Snow Fall” and its descendants in the sphere of literary narrative journalism, which similarly balances fact and fictionality to engage the reader. This chapter argues that the “emotionality turn” in multimedia journalism places it in the panoply of narrative journalism and considers 10 recent examples to observe the interplay between objective and subjective, neutral and emotional approaches, and how multiple media work singly and together to elicit engagement. Journalism runs in parallel with society, and, as the public questions the agendas of traditional news, they are more open to this novel form of media that offers subjectivity and objectivity alongside authenticity, and creates a space for emotionality.
