Creation of shared value in cooperatives: informal institutions’ perspective of small-sized banana growers from Colombia

• Autores: Marcela Maestre Matos, Jahir Lombana, Francisco Javier Mesías Díaz
• Localización: Journal of Economics, Finance and Administrative Science, ISSN-e 2218-0648, ISSN 2077-1886, Vol. 28, Nº. 55, 2023, págs. 130-156
• Idioma: inglés
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• Resumen

  • This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers’ cooperatives. Design/methodology/approach: A case study of six banana cooperatives from Colombia was conducted. The research followed a mixed design, using both qualitative and quantitative data and the application of structural equations. Findings: This study shows that social capital, networking and alliances are essential in BoP businesses. Originality/value: Authors defined a model of informal institutional factors for the generation of economic and social value in inclusive business, using the new institutional theory and the conceptual development of BoP in agri-business.