A field study of the Johnson and Goldwater campaign speeches in Pittsburgh

William D. Brooks ^[1]
1. [1] University of Kansas
  
  University of Kansas
  
  City of Lawrence, Estados Unidos
Localización: Southern communication journal, ISSN 1041-794X, Vol. 32, nº 4, 1966, págs. 273-281
Idioma: inglés
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Resumen
- This study measured, selected image factors and voting attitude before and after the Johnson and Goldwater campaign speeches to determine whether a single speech late in a campaign could elicit changes in the candidate's image and the audience's voting attitude. In addition the two candidates’ images were compared, as were the two audiences’ evaluations of the seriousness of the problems presented and the value of the solutions proposed by each candidate.