The Shivercrat Rebellion: a case study in campaign speaking strategies

• J. A. Hendrix ^[1]
  1. [1] American University

     American University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 33, nº 4, 1967, págs. 289-295
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In a two‐month state‐wide campaign Senator Lyndon B. Johnson and Governor Allan Shivers opposed each other for the chairmanship of the Texas delegation to the national Democratic convention of 1956. Shivers’ speech tactics consisted principally of self‐identification as a champion of states’ rights and an attack upon his opponent's credibility. Johnson's self‐portrait was that of a dedicated public servant of Texas, loyal to the national party organization and more personally reputable than his opponent.