Eugene Talmadge's use of identification during the 1934 gubernatorial campaign in Georgia

• Autores: Chester Gibson
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 35, nº 4, 1969, págs. 342-349
• Idioma: inglés
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• Resumen

  • Even though he violated many of the principles of good speaking, Eugene Talmadge could arouse an audience to a fever pitch. This study indicates how Talmadge used the principle of identification to capture and sustain the attention of the audience.