Persausive tactics of a radio politician: W. Lee O'Daniel

• James T. Yauger ^[1]
  1. [1] Austin State University
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 36, nº 4, 1970, págs. 364-377
• Idioma: inglés
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• Resumen

  • The purpose of this article is to show how Governor W. Lee O'Daniel of Texas used a series of radio broadcasts to compel legislative action on a pension tax bill and how, in so doing, he secured and extended his career as a politician.