The Effect of ChatGPT on Business Success
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Autores: Georges Y. Maalouf
- Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 8, Nº. 12, 2023 (Ejemplar dedicado a: Continuous publication; e3993)
- Idioma: inglés
- Enlaces
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Resumen
Objective: To investigate the role of ChatGPT in Business Success, and to identify the effectiveness of adopting and strategizing ChatGPT.
Theoretical Reference: This study is grounded in the theoretical frameworks of artificial intelligence, ChatGPT, Chatbot, and Technology, focusing on their roles in business success.
Method: A mono-method quantitative research was adopted, with a deductive approach, and ontology of objectivism. The data was collected using a survey, and the time horizon is cross-sectional.
Results and Conclusion: This study found that companies should strategize the use of ChatGPT, and user satisfaction should be prioritized. Customization should be promoted while using ChatGPT, and proactive decision-making is a must.
Research Implications: The findings offer valuable insights for companies who want to survive in a fast-changing business environment. Strategically adopting ChatGPT has the potential to enhance business operations, customer satisfaction, and overall success in the increasingly digital and AI-integrated business landscape.
Originality/Value: This study contributes to the business success and prosperity, thereby providing a unique perspective.
