Effects of including humorous material in a persuasive sermon

• Charles R. Gruner ^[1] ; William E. Lampton ^[1]
  1. [1] University of Georgia

     University of Georgia

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 38, nº 2, 1972, págs. 188-196
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • It was hypothesized that the inclusion of humor in a persuasive sermon would (1) increase the sermon's persuasiveness, and (2) increase the speaker's ethos ratings. Results failed to support either hypothesis, although the results regarding speaker ethos ratings were in the expected direction. The study suggests that the subjects exposed to the humorous sermon may have reacted to some aspects of the speaker's ethos more than to others.