Recall as a function of language style

• G. Wayne Shamo ^[1] ; John R. Bittner ^[2]
  1. [1] Purdue University

     Purdue University

     Township of Wabash, Estados Unidos

     
  2. [2] University of Oregon
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 38, nº 2, 1972, págs. 181-187
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Abstractness was used as an independent variable to measure the effect of language style upon the recall of oral messages. It was found that the greater the abstractness of the message, the less the amount of recall.