Attitudes toward local programming needs: a comparison of a northern and southern sample of community leaders and respective publics

• David J. LeRoy ^[1]
  1. [1] Florida State University

     Florida State University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 38, nº 1, 1972, págs. 80-90
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Replicating salient features of a study perfomed in Michigan, it was found that the northern and southern community leaders differed in their programming requests. The two public samples were quite similar, however, in ranking their requests. The findings suggest that care should be exercised by concerned public agencies in evaluating community leaders’ opinions, since they differ from their publics’ unsystematically.