Awareness, participation, and constraints to cultural festivals tourism in Idanre Hills Resort, Nigeria

• Grace Oyeniran ^[4] ; Ogunjinmi, Adekunle Anthony ^[1] ; Orimaye, Jacob Oluwafemi ^[2] ; Azeez, Olakunle Kazeem ^[5] ; Adewumi, Adebayo Abraham ^[3]
  1. [1] Federal University of Technology

     Federal University of Technology

     Nigeria

     
  2. [2] National Open University of Nigeria

     National Open University of Nigeria

     Nigeria

     
  3. [3] Osun State University

     Osun State University

     Nigeria

     
  4. [4] National Commission for Museums and Monuments, Akure, Ondo State, Nigeria
  5. [5] Old Oyo National Park, Oyo State, Nigeria

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• Localización: CULTUR: Revista de Cultura e Turismo, ISSN-e 1982-5838, Ano 17, Nº. 2 (noviembre), 2023
• Idioma: inglés
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• Resumen
  • português

    Os dados foram analisados e apresentados de forma descritiva. Foi realizada análise temática dos dados qualitativos coletados por meio de entrevista. A regressão logística foi utilizada para testar a hipótese. O resultado do estudo estabeleceu a presença de quatro festivais culturais atualmente celebrados no Idanre Hills Resort. Mais de metade dos turistas (57,2%) não conheciam os festivais culturais do Resort enquanto 26,0% participavam em festivais culturais. Além disso, 52,4% dos que não participam acualmente de festivais culturais no Resort estão dispostos a participar no futuro. O principal constrangimento potencial ao desenvolvimento do turismo de estivais culturais foi a insegurança (Média=4,20). Educação (p<0,01), situação profissional (p<0,01) e renda (p<0,0) foram os determinantes da consciência dos turistas sobre festivais culturais nos Resorts, enquanto educação (p<0,01), religião (p<0,01), e situação profissional (p<0,01) foram os determinantes da vontade dos turistas em participar do turismo de festival cultural no Resort. Recomenda-se uma publicidade e promoção mais ampla, agressiva e sustentada dos festivais culturais, apoio governamental adequado e segurança no destino dos festivais

  • English

    Festivals are events celebrated in a particular community to showcase the rich cultural heritage of the people. This study investigated the awareness, participation and constraints to cultural festivals tourism in Idanre Hills Resort, Ondo State, Nigeria. Data collection was through administration of structured questionnaire and key informant terviews. The sample size was 250 tourists and 20 key informants. Data were analysed and presented descriptively. Thematic analysis of the qualitative data collected through interview was carried out. Logistic regression was used to test the hypothesis. The result of the study established the presence of four cultural festivals currently celebrated at Idanre Hills Resort. More than half of the tourists (57.2%) were not aware of the cultural festivals at the Resort while 26.0% participated in cultural festivals. In addition, 52.4% of those not currently participating in cultural festivals at the Resort were willing to participate in the future. The main potential constraints towards the development of cultural festival tourism identified was insecurity (Mean=4.20). Education (p<0.01), employment status (p<0.01), and income (p<0.0) were the determinants of tourists’ awareness of cultural festivals at the Resorts while education (p<0.01), religion (p<0.01), and employment status (p<0.01) were the determinants of tourists’ willingness to participate in cultural festival tourism at the Resort. Wider, aggressive, and sustained publicity and promotion of cultural festivals, adequate government support and security at the festivals destination are recommended…