Rural Communication in Productive Innovation Processes Physalis Peruviana Aguaymanto in Arequipa

• Cusihuaman-Sisa, Gregorio Nicolás ^[1] ; Pilares-Figueroa, Denis ^[1] ; Valdiglesias Calvo, Ronny ^[1] ; Cruz Zevallos, Edgard Antony ^[1]
  1. [1] Universidad Nacional de San Agustín de Arequipa
• Localización: Human Review: International Humanities Review / Revista Internacional de Humanidades, ISSN-e 2695-9623, Vol. 21, Nº. 1, 2023, págs. 159-167
• Idioma: inglés
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• Resumen

  • This is the result of research financed by PROCIENCIA-CONCYTEC, whose objective is to analyze the rural communication forms in the processes of productive innovation and the positioning of the aguaymanto as a native product of the Peruvian Andes, to propose communication strategies in rural sectors of Arequipa, physalis peruviana is a fruit of Andean origin, whose properties and characteristics surpass other similar fruits; the method of analysis is qualitative-quantitative, of the correlational, transectional type, the exploration is carried out in five rural districts of Arequipa, applying 125 surveys and 10 interviews.