In this article, the author describes how the creation of the Danish maritime museums in 1915 and 2013 – both generously funded by maritime foundations and actors – was perceived by the shipping industry as initiatives that would help market the industry in the eyes of the public. He argues more generally that national maritime museums constitute focal points for disseminating narratives that legitimate maritime activities and establish these activities as symbols of national identities. It is suggested that maritime historians, curators and scholars reflect on the relationship between maritime industry actors and museum exhibition narratives, and consider the interests and capital that potentially underpin museums’ and curators’ decisions.
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