O garoto da capa: castração e gozo na banca de revistas

• Santos, Marcelo ^[1] ; Ribeiro, Maria ^[1]
  1. [1] Pontifícia Universidade Católica de São Paulo
• Localización: Comunicação e Sociedade, ISSN-e 2183-3575, ISSN 1645-2089, Nº. 21, 2012 (Ejemplar dedicado a: Género e Heterossexualidade - Discursos e Imagens na Publicidade e nos Media), págs. 49-66
• Idioma: portugués
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• Resumen

  • The psychoanalytic approach developed by Freud and Lacan is, above all, a theory of language, conceiving the unconscious as a discourse structured over certain logical elements. From this perspective, we address in this paper that some psychoanalytic concepts can be applied to communication phenomena. To argue so, we analyze the covers of two magazines that are graphically similar, Men’s Health and G Magazine. The first orientate its content to the heterosexual public, and the later direct its content to the homosexual public. As we will show, on the cover of Men's Health operates, especially, the principle of castration, while the frontispiece of G Magazine stands out the notion of objet petit a.