Faculty Behavioral Intentions in Hospitality Education: Effect of Service Quality, Service Value, Sacrifice, and Satisfaction

• Pratik Ghosh ^[1] ; Deepika Jhamb ^[1] ; Larry Yu ^[2]
  1. [1] Chitkara University

     Chitkara University

     India

     
  2. [2] George Washington University

     George Washington University

     Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 35, Nº. 4, 2023, págs. 349-365
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In evaluating the service quality of hospitality education, few studies have considered the perspectives of faculty. This study measured how service quality, service value, sacrifice, and satisfaction affected faculty’s behavioral intentions. A survey was conducted with a sample of 134 faculty members from top institutes of hotel management in India. Results showed that service quality had a significant positive indirect impact and total impact on the behavioral intentions of the faculty in institutes of hotel management; that satisfaction had a significant positive direct impact on behavioral intentions, as well as a significant mediating impact on the relationship between service quality and behavioral intentions; and that service value had a significant mediating impact on the relationship between service quality and behavioral intentions. Theoretical and practical implications are discussed.