The moderating effect of daily emotional well-being on push-pull travel motivations in the context of COVID 19
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Io, Man-U [1]
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[1] Macao Institute for Tourism Studies, Colina de Mong-Há, Macao SAR, People’s Republic of China
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- Localización: Tourism recreation research, ISSN 0250-8281, Vol. 48, Nº. 5, 2023, págs. 643-656
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Given the negative impact of COVID 19 on tourists’ daily emotional well-being and travel intention,this study attempts to investigate how tourists’ daily emotional well-being may and to what extent influence their travel motivations and satisfaction in the context of COVID 19. Based on a sample of 511 Macao tourists, who have recently returned from their vacation, this study has identified four motivational dimensions for tourism consumption and destination choice during the COVID-19pandemic. The tests for the hypotheses proposed in the conceptual model of this study revealed that tourists’ push factor of‘escape & relaxation’ drove them to pursue a pleasure tour,while the‘safety and convenience’ was perceived as the most important pull factor for destination selection. The study empirically confirmed the impact of push factor for tourism consumption on pull factor for destination selection. Moreover, the significant moderating effects of positive affect on the relationships between the push, pull motivations, and tourist satisfaction suggested that less positive emotional well-being in daily life tended to strengthen the relationship between push and pull motivations, and the effects of push and pull motivations on tourist satisfaction.
