Resumen de Cultural planning and creative strategies for emerging tourism destinations
The latest trends suggest that tourism planning and development requires that destinations differentiatethe tourism product in an increasingly competitive market. Expectations of today´s experiential traveler requirethat destinations deliver the most memorable experiences. Tourism products must adapt to such changingtourist demand if they are to be competitive and contribute to a local, regional and/or national tourism strategy.Emerging cultural tourism destinations need to pursue specific strategies for enabling innovation to differentiateits tourism attractions and products. One option has been to strengthen its creative spaces, and thus its creativeenergy, by preserving heritage buildings as well as constructing a cultural transformation through better buildingdesign to showcase the uniqueness of the destination. The objective of this paper is to show how creativitystrategies can contribute to building the necessary infrastructure and environment in which alternative tourismcan flourish and to create awareness and share best practices with destinations facing similar challenges.
