Mª Dolores Botella Carrubi, Ana Maqueda Llongo, Alejandro Valero Moya
This source of financing, from professional and non-professional investors, has positioned itself as one of the most attractive for companies as it is the easiest to access. For this reason, the number of companies seeking this type of financing is increasing every year. However, for the long-term viability of the business, it is also essential for companies to have a good financing structure.
Throughout the strategy of any financing process, entrepreneurs may encounter numerous and disparate types of terminology. For this reason, the review and analysis of this terminology is considered essential in order to progress through the life cycle of the company, adapting resources and capital to the stakeholders. This chapter aims to familiarise the reader with the world of private finance. The aim is to provide basic knowledge to those who will be involved with any of the parties involved in a financing operation, be it the entrepreneur, the investor, the intermediary or the advisor.
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