This chapter provides a theoretical framework of pilgrimage based on values and identities. An overview of the concept of values and identity reveals their inter-relationships and importance in a person's choices. Religiosity could be measured by different dimensions and indicators. However, a person's behaviour and performed rituals could help to express and affirm their identity. Typologies of religious- and cultural-motivated travellers are comprised of a variety of categories. Religious travellers are divided into 12 groups ranging from religious to secular motivation and from a low level of religious identity and involvement to a high level of religious identity and involvement.
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