Smoking artifacts as indicators of homophily, attraction, and credibility

• Mark Hickson III ^[1] ; Larry Powell ^[1] ; Sidney R. Hill Jr. ^[1] ; Genetta B. Holt ^[1] ; Hank Flick ^[1]
  1. [1] Mississippi State University
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 44, nº 2, 1978, págs. 191-200
• Idioma: inglés
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• Resumen

  • The purpose of the study was to determine whether smoking artifacts (pipe, cigar, cigarette, and control) would have an influence upon the perceptions of a source's homophily, interpersonal attraction, and credibility. Using the same source, the researchers found a number of significant differences based upon the type of smoking artifact used and the sex of the subject. Suggestions for future research are also made by the researchers.