Transporte Aéreo e Turismo - O Paradigma Low-Cost (Parte 1)
- Autores: Cláudia Almeida, Mafalda Patuleia
- Localización: Tourism and Hospitality International Journal - THIJ, ISSN 2183-0800, Vol. 1, Nº. 1, 2013 (Ejemplar dedicado a: September 2013 [1st Edition]), págs. 50-61
- Idioma: portugués
- Enlaces
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Resumen
Although low-cost airlines are a relatively recent phenomenon born as a consequence of the liberalization of some air transport markets and driven by airlines such as Southwest Airlines, in the United States or Ryanair, in Europe, they are an important component of today’s air traffic industry. Responsible for a new wave of democratization in the use of this mean of transport and for an increase of the competitiveness in the air transport field, they have also been adapting themselves to market changes such as the sustainable repositioning of traditional airlines who have been readjusting their business strategies in search for improved efficiency and productivity.This article seeks to demonstrate the evolution of the low-cost business model which has been rethinking its strategy, changing operational procedures and passenger service in order to attract new markets and client segments, and to demonstrate its importance for the air transport sector and tourism.
