Resumen de Strategic management tools for sports management in a public administration body: A case study

Mar Soler Tonda, Reyes González Ramírez, José L. Gascó Gascó, Juan Llopis Taverner

• Physical activity and sport are basic requirements for a healthy population and public administrations should provide the necessary services for the wellbeing of their citizens. However, there are few clear directives around the priorities and objectives of administrations in terms of sports provision. The present study uses the case study method to show how strategic management tools are decisive when drawing up the strategic sports management policies of a town hall.