A new look at the ethics of persuasion

• Wayne C. Minnick ^[1]
  1. [1] Florida State University

     Florida State University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 45, nº 4, 1979, págs. 352-362
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article suggests that effects rather than motives or methods become the definitive way of measuring the ethical quality of discourse. It also suggests that the supposed dichotomy between absolutist and relativist approaches to moral judgments is mistaken. Instead, approaches to moral judgment are seen as applications of consensual rules whose application follows a quasi‐juridical model.