Self‐persuasion: the effects of public speaking on speakers

Keith Jensen ^[1] ; David A. Carter ^[1]
1. [1] University of South Florida
  
  University of South Florida
  
  Estados Unidos
Localización: Southern communication journal, ISSN 1041-794X, Vol. 46, nº 2, 1980, págs. 163-174
Idioma: inglés
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Resumen
- Much of the persuasion research in speech communication has focused on how audiences are influenced by speakers. Using “Incentive Theory,” this study examines the effects of public speaking on the attitudes of speakers. The results of this research suggest that the attitudes of speakers are influenced by speaking and that the influence can be attributed to the preparation stage of the process. The results of the study are discussed in terms of their implications for future research and for teachers of public speaking.