Presidential political silence: rhetoric and the rose garden strategy

• Keith V. Erickson ^[1] ; Wallace V. Schmidt ^[1]
  1. [1] Texas Tech University

     Texas Tech University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 47, nº 4, 1981, págs. 402-421
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In recent presidential election years incumbents have employed the “rose garden” strategy, a refrain from political campaigning, confronting adversaries, and partisan issue‐taking. The rose garden strategy allows an incumbent to be isolated from the political arena and to role‐enact an idealized conception of the presidency. This essay examines the rhetorical and political requirements, maintenance, benefits, liabilities, and ethics of the rose garden strategy in presidential election campaigns.