Resumen de Sexual acts and references on prime‐time TV
A two‐year content analysis of prime‐time network television revealed a substantial increase in sex on television from 1978 to 1979. The largest increase occurred in sexual acts, which most frequently involved unmarried partners. Intercourse appeared minimally as an implied behavior. Sex on television continued predominantly as reference and not overt action. Although sex was most often treated humorously, the portrayal of sex within dramatic forms has increased. Males and females do not fare equally in sexual encounters: While no sex bias appeared in the initiator of sexual acts, males were shown to use sexual language more, and females were more often the target of verbal innuendo. The family viewing hour contained as much sex as later evening hours. And, lastly, ABC featured more sex in its programming than did the other major networks.
