Richard M. Nixon's rhetorical strategies in his public statements on Watergate

• William L. Benoit ^[1]
  1. [1] Bowling Green State University

     Bowling Green State University

     City of Bowling Green, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 47, nº 2, 1981, págs. 192-211
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Nine rhetorical strategies in Nixon's public utterances on Watergate are identified and illustrated, and their development over time is traced through four general phases. These strategies are evaluated individually and found to be unpersuasive and often inconsistent. At times they are are unethical as well. Finally, an examination of public opinion polls reveals that his strategies failed to stem the tide of negative public opinion.