The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution

• Autores: Fangfei Guo, Yan Liu
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 6, 2023, págs. 869-888
• Idioma: inglés
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