Demand for mycotourism products in rural forest areas: a choice modelapproach

• Joaquin Latorre ^[2] ; Tiziana de-Magistris ^[3] ; Frutos, Pablo de ^[1] ; Blanca García ^[1] ; Fernando Martinez-Peña ^[3]
  1. [1] Universidad de Valladolid

     Universidad de Valladolid

     Valladolid, España

     
  2. [2] European Mycological Institute EGTC-EMI, Soria, Spain
  3. [3] Agrifood Research and Technology Centre of Aragon CITA, Zaragoza, Spain

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• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 48, Nº. 3, 2023, págs. 495-511
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Mycotourism is an innovative tourist product linked to rural tourism and offered as an alternative to the use of a forest resource. Here we aim to identify which tourism products have a connection to mycotourism and which mycological activities most attract people to the product. Results identify wine tourism, religious tourism, and spa tourism as the tourism products most closely connected to mycotourism. Visiting truffle festivals, mycological parks and hiring a mycological guide are the most frequent activities. Practical applications of the study include marketing that can be used by public policymakers and private companies alike to promote the area.