Una mirada a los youtubers de la Comunidad Andina

• Tapia, Rebeca Córdova ^[1] ; Rivera-Rogel, Diana ^[1]
  1. [1] Universidad Técnica Particular de Loja

     Universidad Técnica Particular de Loja

     Loja, Ecuador

     
• Localización: RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, ISSN-e 1646-9895, Nº. Extra 35, 2020, págs. 377-389
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Resumen

  • YouTube is presented as a constantly updated video channel and the one with the greatest impact on audiovisual production, despite the fact that there are other platforms. To collect the information, a tab was used to construct the information, which contains the following data: subject, number of subscribers, views, videos, gender and age. [...]in the 20 videos analyzed it was determined that the most used language function is expressive, which generates closeness with the audience, this also explains the profile of youtubers as a microinfluencer.