Alfredo Arceo Vacas, Sergio Álvarez Sánchez
Basing on the attribute selection at agenda building's second level, a content analysis was practised, in search of the aspects most highlighted by Sánchez. Afterwards they were compared to the public agenda, by collecting the results of the barometer of the Spanish Center of Sociological Research; and with the media agenda, we revised a study about the topics that the digital media linked the most to Sánchez. [...]we analyzed his non-verbal communication, in which fear expressions prevailed.
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