Resumen de Some structural characteristics of music television videos

Donald L. Fry, Virginia H. Fry

• This article explores the visual structuring of Music Television videos and compares them to those of television dramas and commercials. The primary focus of the analysis is on the montage structures which clearly appear in the three television genres. An analysis of two types of montage structures shows Music Television to be a hybrid form of television programming displaying visual characteristics of both commercials and drama. This amalgam of different characteristics gives Music Television its distinctive look and its power as a promotional tool for the marketing of record albums and recording artists.