C.E.O. Performances Lee Iacocca and the case of Chrysler

• Matthew W. Seeger ^[1]
  1. [1] Wayne State University

     Wayne State University

     City of Detroit, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 52, nº 1, 1986, págs. 52-68
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Organizational communication scholars have traditionally focused on internal communication among employees. A significant aspect of organizational communication, however, also occurs in the statements made by top management. Chrysler's Lee Iacocca epitomizes this management rhetoric. The author uses the management roles proposed by Mintzberg to analyze Iacocca's rhetoric during the crisis at Chrysler.