A case study in print media and heroic myth: Lee Iacocca 1978–1985

• George N. Dionisopoulos ^[1]
  1. [1] San Diego State University

     San Diego State University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 53, nº 3, 1987, págs. 227-243
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Previous literature concerning the hero myth has not addressed how someone becomes a contemporary folk hero. This essay suggests that an answer can be found within the mythopoetic role of the media. The mediated “Chrysler drama” and subsequent popular proclamation of Lee Iacocca as a national folk hero is examined as a case study to determine the rhetorical strategies that present mediated actions and actors as “heroic.”