The rhetorical dynamics of Mario Cuomo's 1984 keynote address: situation, speaker, metaphor

• David Henry ^[1]
  1. [1] California Polytechnic State University

     California Polytechnic State University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 53, nº 2, 1987, págs. 105-120
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Mario Cuomo's 1984 keynote address received wide praise from the press and general public for its inspirational tone and powerful delivery. The central contention of this essay is that the significance of the speech extends beyond its immediate surface effects, to its value as a case study in rhetorical interaction. It is argued that the keynote setting presented both generic and immediate constraints, which Cuomo resolved through a rhetorical strategy rooted in metaphor as an argumentative technique.