Digitisation of Marketing and Logistics Activities of Manufacturing and Trading Enterprises

• Sergiy Spivakovskyy ^[1] ; Marina Järvis ^[2] ; Olha Boiko ^[3] ; Yuriy Robul ^[4] ; Zoreslava Liulchak ^[5] ; Yana Salo ^[6]
  1. [1] PhD in Economics,Department of Business, Higher Colleges of Technology,Sharjah, United Arab Emirates
  2. [2] PhD in Economics,Head of Science,Estonian Entrepreneurship University of Applied Sciences,Department of Business Administration, Tallinn University of Technology,Tallinn, Estonia
  3. [3] PhD in Economics, Department of Marketing, Lutsk National Technical University, Lutsk, Ukraine
  4. [4] Doctor of Economics,Department of Marketing and Business Administration, MechnikovNational University, Odesa, Ukraine
  5. [5] Doctor of Economics,Department of Marketing and Logistics,Lviv Polytechnic National University,Lviv, Ukraine
  6. [6] PhD in Economics,Department of Marketing and International Logistics, Odessa National Economics University,Odesa, Ukraine

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• Localización: Journal of Law and Sustainable Development, ISSN-e 2317-4056, ISSN 2764-4170, Vol. 11, Nº. 4, 2023
• Idioma: inglés
• Títulos paralelos:
  • Digitalização das atividades de marketing e logística de empresas de manufatura e comércio
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• Resumen
  • English

    The study aims to explore the benefits of digitisation and provide insights into how companies can successfully implement digital strategies to improve their marketing and logistics functions.

  • português

    O estudo tem como objetivo explorar os benefícios da digitalização e fornecer percepções sobre como as empresas podem implementar com sucesso estratégias digitais para aprimorar suas funções de marketing e logística