Five preregistered studies (N = 1934) demonstrate that the prevalent U.S. ideology to “follow your passions” perpetuates academic and occupational gender disparities compared to some other cultural ideologies. Study 1 shows that the follow-your-passions ideology is commonly used by U.S. students in making academic choices. Studies 2–5 find that making the follow-your-passions ideology salient causes greater academic and occupational gender disparities compared to the resources ideology (i.e., the idea that one should pursue a field that leads to high income and job security). In Study 4, the follow-your-passions ideology causes greater gender disparities even when compared to a cultural ideology that aligns more with the female gender role (i.e., communal ideology). In Study 5, a moderated mediation analysis supports the hypothesis that gender disparities are explained by women’s versus men’s greater tendency to draw upon female role-congruent selves when the follow-your-passions ideology is salient compared to when the resources ideology is salient. Drawing upon female role-congruent selves remains a significant mediator even when accounting for alternative mediators (e.g., appropriateness of ideology for one’s gender). The follow-your-passions ideology may not seem explicitly gendered, but it causes greater academic and occupational gender disparities compared to some other cultural ideologies. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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